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About Captains Treasure
Rossi argues that there is no single ingredient behind the operator’s success in Peru. Betsson has made Peru a key growth market in LatAm, which for the first time in Q2 took over as its largest region by revenue, accounting for 36% of its Q2 revenue at €310.2 million.
“I always like to say that it’s a mix of different factors,” Rossi suggests. “As a matter of fact, Peru has always been one of our driving markets in LatAm, and you always have the attention from the business to be kept on a quite substantial level of investment.
“But that is not just marketing. It also goes into product and into the way that you develop your offering and how you localise what you present or you offer to your customers. And without leaving out local talent, because of course the success also comes from the level of understanding of the market and the cultural embracement and to understand what the customers are really looking into when they have to choose between operators.
What is Captains Treasure?
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What is Captains Treasure?
Caesars, of course, isn’t the only major casino participating in the “Vegas 5-Day Sale.” MGM Resorts, which operates the most casinos on the Strip, has slashed Bellagio rooms by 25% and is incentivizing guests with $100 in daily F&B credit. MGM Grand rooms are 50% off.
The Venetian and Palazzo suites are 33% off, Wynn and Encore are discounted 20-30%, and Fontainebleau is 20% off with $50 daily resort credit. For budget travelers, Treasure Island has rooms from $69 and no resort fee, Westgate has two-night stays for $199 with $100 resort credit and four Cabaret tickets, and Golden Nugget has $49 rooms that come with a $20 gas card.
The LVCVA launched the “Vegas 5-Day Sale” last year in response to growing public sentiment that Las Vegas no longer provided value and that resorts were focused on nickel-and-diming customers. Many on social media criticized the tourism agency’s efforts as “too little, too late.”
