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With all activity, beyond just football, Crypto.com recorded trading volume of $350 million for the week, figures from The PM Pulse show. The newsletter, which is in partnership with Aldrin Research for monitoring industry trends, indicated that Crypto saw weekly growth of 41%. While Kalshi and Polymarket accounted for more than $15 billion in weekly volume, four others recorded activity of at least $300 million. Buoyed by a popular Sydney Sweeney ad, Novig increased volume by nearly 34% on the week.
Moving forward, prediction markets could see a bump from appearances by several high-profile teams in primetime during Week 2. On Thursday, the Buffalo Bills will make their regular-season debut at Highmark Stadium against the Detroit Lions. Enthusiasm among supporters of the “Bills Mafia” for the opening of the $2.2 billion stadium could pad weekly totals on prediction markets. New York is one of the nation’s largest markets for sports betting and predictions.
The week will conclude with a matchup on Monday Night Football between the New York Giants and the Los Angeles Rams, the putative Super Bowl favourite. On Kalshi, the Rams had a 75% probability to defeat the Giants as of Wednesday afternoon.
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In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.
Regulators have so far focused mainly on monitoring paid advertising. In Germany, the GGL credited an updated Google ad policy with reducing black market visibility. Yet, it acknowledged that illegal operators could still achieve visibility in organic search through SEO manipulation.
This points to a wider shift towards addressing organic search signals and domain-level practices such as doorway pages, an issue also raised in the UK, where research has linked black market migration to search-driven promotion and SEO exploitation.
About Los Cuatro Esqueletos Dream Drop
The first games are expected towards the end of the year, with the partnership ultimately targeting a release cadence of two games per month. For Curwen, Eeze demonstrates the demand among established gaming businesses for greater ownership of their content strategy without the cost and complexity of creating a conventional development operation.
The implications could extend well beyond companies already established in other areas of gaming.
“You shouldn’t necessarily need 100 people and millions of euros of infrastructure to have a great idea and turn it into a successful slot,” Curwen says.