Pied Piper

About Pied Piper

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

About Pied Piper

Beyond SunBet’s growth, another highlight of Sun International’s H1 was a return to growth for its land-based casino segment, for the first time in three years.

Revenue from land-based casinos increased 1.5% to R3.42 billion, while Sun International’s market share in South Africa grew 2.3% to 49%.

Land-based gross profit dipped 0.7% to R2 billion, however, with the company’s investment in the segment increasing over the period.

How to play Pied Piper

“The question for Chris Minns is simple: how much more harm is he prepared to tolerate before he stands up to the gambling lobby?” she asked. 

The reforms, announced at the end of August, introduced a package of what it referred to as “evidence-based” legislation. 

As well as a statewide exclusion register, the package also set out to reduce the number of poker machines from the current figure of 87,000 across 2,100 clubs and hotels.