Chilli Heat

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Another aim is to raise awareness and Kesitilwe reveals the campaign has generated over a million online impressions which, in his view, demonstrates “a real appetite” for enhanced safer gambling efforts in Africa.

When asked what issue requires the most attention, Kesitilwe highlights underage gambling, especially as mobile penetration in Africa continues to soar.

Particularly concerning to Kesitilwe is the amount of gambling advertising in sports-related content.

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In an interview with the Financial Times over the weekend, Done cautioned that additional tax hikes could result in widespread betting shop closures, harm related sectors such as horse racing and accelerate the decline of the high street.

Betfred currently operates approximately 1,094 retail shops across the UK. Done highlighted the concrete risks of Machine Gaming Duty – taxes on gambling machines – doubling from 20% to 40%, a move reportedly under consideration by Chancellor John Healey ahead of the Autumn Budget.

Betfred’s retail business still heavily depends on fixed-odds betting terminals (FOBTs) and in-shop gambling. Despite the maximum stake limit being cut to £2 in 2019, FOBTs account for roughly half of Betfred’s shop profits. Done emphasised that without these machines, retail betting wass “impossible”.

How to play Chilli Heat

Initial reaction from investors was largely unfavourable. Genius shares plunged 13% on 18 Sept., falling 17% for the week. The data provider closed the session at $5.64 per share, well below the $6.19 price when it announced the Legend acquisition in February.

The launch of Prediction.com comes amid a strategic integration phase following Genius Sports’ acquisition of Legend. 

It coincided with the beginning of the NFL season in the US, viewed as a peak commercial period for sports data monetisation. Genius also maintains partnerships with DraftKings and FanDuel, both of which signed extensions to remain as NFL partners ahead of this season.