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“We also delivered a nigh-on limitless range of bet combinations, delivered in a more rapid and more seamless manner than we have been able to before.”
Kambi’s path to the 2026 World Cup began with its initial investment in AI trading technology in 2021. The platform was deployed at scale during the Qatar 2022 tournament and fully embedded within its trading operations by 2024.
By 2026, the technology had already been tested across several seasons of top-level competitions including the Premier League and Champions League. AI now trades more than 70% of bets across Kambi’s network, including all football and tennis.
About Aztec Fruits
“The campaign may run for a week, but responsible gambling must be practiced throughout the year.”
Each day of Africa Safer Gambling Week has centred on a different issue around player protection, including responsible gambling and the prevention of underage gambling.
Kesitilwe acknowledges that while Africa is one continent, it is also hugely diverse in terms of markets with different realities across regulatory structures and social contexts.
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Operators were encouraged to take several practical steps, including enhancing terms and conditions, maintaining robust evidence and uptaking technical standards.
They have also been advised to thoroughly review their Know Your Customer, fraud detection protocols and contractual terms to reflect the guide’s recommendations.
They must also evaluate their current technical safeguards to ensure alignment with regulator expectations and certification standards.
